Your store, as measurable as your online shop.
Capture rate, dwell time, queues and conversion — from the cameras you already have. See exactly how customers move, where they stop and what turns a visit into a sale.
- Works with your existing CCTV
- Faces anonymized by design
- Live in days
You measure every online click. In store, you've always guessed.
E-commerce teams optimize every step of the funnel. Most physical stores still rely on a door counter and instinct. Synapsi brings the same analytics you already trust online to the sales floor — from the cameras you already have.
- Sessions and traffic sources
- Time on page and bounce
- Add-to-cart and checkout funnel
- Conversion rate
- Footfall and capture rate
- Dwell time by zone and display
- Browse → engage → buy funnel
- Conversion and queue impact
Every retail metric, straight from your cameras.
No new hardware, no customer app, no beacons. Synapsi connects to your existing CCTV and turns it into the numbers that drive merchandising, staffing and store operations.
Capture rate
How many passers-by actually come in — the metric that turns windows and entrance into a measurable funnel step.
Footfall and peak hours
Accurate counts by entrance, hour and day — so staffing and opening hours follow real demand, not guesses.
Dwell time and hot zones
Where attention concentrates and which displays draw people — measured in seconds, ranked by zone.
Conversion funnel
Entered → engaged → bought, by store and by day. The web-style funnel, finally on the sales floor.
Checkout queues and waits
Live queue length and wait-time estimates — flag abandonment risk before customers walk out.
Customer paths
Paths and heatmaps across the whole floor — see the real routes customers take and the corners they never reach.
Real-time shoplifting detection
Suspicious behaviour — concealment, abnormal gestures, exits without purchase — flagged to security the instant it happens, before product leaves the store.
One platform, value for every retail role.
Store and field operations
Align staffing to real footfall, cut queues and fix the bottlenecks costing you sales — without guessing.
Marketing and CRM
Measure the impact of windows, displays and campaigns, then link in-store traffic to real sales for true marketing attribution.
Leadership and network
Compare stores and formats, see where ROI is real and focus resources where they pay off.
Indicative figures from early retail pilots. Results depend on store format and baseline.
From window traffic to sales — every drop-off, quantified.
Read it like an e-commerce funnel: see where customers leave, in real numbers, so you know exactly which step to fix.
Visit-to-sale conversion — measured from real footfall, not estimated from receipts.
Passers-by who didn't come in today. A 3-point capture-rate lift is worth ~250 more customers.
Customers who engaged but left without buying — the clearest place to recover revenue.
Fashion, grocery, malls and superstores.
Fashion and apparel
Dwell time by collection, fitting-room demand and the displays that really turn lookers into buyers.
Grocery and convenience
Aisle traffic, checkout queue length and the staffing windows that keep lines short at peaks.
Shopping malls
Footfall by wing and tenant, dwell in common areas and the data that supports leasing and rent reviews.
Electronics and superstores
Engagement in high-value zones, dwell at demo stations and where customers look for staff and don't find them.
"We always knew Saturday footfall — we didn't know a third walked away from the window. Synapsi made capture rate a number we manage every week."Representative scenario · Retail operations
Conversion uplift in the first quarter after acting on capture-rate and dwell data.
We answer your questions.
Do we need to install new cameras?
No. Synapsi connects to the IP/CCTV cameras you already use in store. No new hardware, no beacons and no customer app — we point the platform at your existing streams and start measuring.
How do you handle customer privacy?
Synapsi is privacy-by-design. Analytics are anonymous counts and movement patterns — faces are not identified and processing happens on the edge, so raw footage stays on your premises. The platform is built to be GDPR-compliant.
Can we connect it to our POS or BI tools?
Yes. Footfall and conversion data are available via API and export, so you can combine Synapsi traffic with POS sales for true visit-to-sale conversion in the tools your team already uses.
How quickly can a store go live?
Days, not months. Because Synapsi runs on the cameras you already have, a typical store is connected and producing live analytics within the first week of a pilot.
See your store, measured.
Nothing to install and no setup. In a 30-minute demo we'll show you Synapsi on a real retail scenario — footfall, dwell time and the conversion funnel.
We respect your privacy